Data and Reporting Analyst

Leeds
11 months ago
Applications closed

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Data and Reporting Analyst
-Leeds/Hybrid
-Up to £50k

A digital marketing agency in Leeds are seeking a strategic and technically skilled Data and Reporting Analyst to establish a data and analytics team.
As a Data and Reporting Analyst you will be responsible for creating and implementing tracking requirements, then using the advanced tracking implemented, build out customised reporting dashboards to showcase performance against a client's objectives and KPIs. The Data and Reporting Analyst will work across a wide range of clients, supporting multiple teams

The role:

  • Lead projects using data modelling and analysis techniques to guide strategy.
  • Support to build the team's goals, roadmaps and processes.
  • Implement campaign tracking through Google Tag Manager.
  • Build custom reporting dashboards using tools such as Looker Studio and Power BI.
  • Analyse data to provide actionable insights that enhance campaign performance.
  • Develop and maintain the reporting dashboard to visualise key metrics for clients and internal teams. (Power BI, Tableau, Looker Studio)
  • Identify opportunities to integrate data from multiple platforms using existing tools such as Adverity or Google Big Query and suggest news ways of combining data.
  • Implement cookie compliance across new websites and existing websites, creating a reusable and efficient solution.
  • Feed into new business decks, providing top level insights to initiate new business opportunities.
    Skills required:
  • Strong experience with GA4 and Google Tag Manager.
  • Strong working knowledge of Looker Studio and Power BI.
  • Hands-on experience with data pipelines and ETL processes.
  • Experience analysing data across performance marketing channels
  • Experience analysing user journey behaviour and analysing drop offs, providing enhancements and recommendations.
    Desirable skills
  • Basic knowledge of CRO tools and creating tests
  • Exposure of CRM and email marketing analytics e.g Klaviyo
  • Basic knowledge of Performance Marketing platforms, Google Ads, Meta, TikTok to review data and pull through to reporting tools.
    Agency benefits:
  • Hybrid working (3 office days).
  • 25 days holidays + bank holidays.
  • Free onsite gym.
  • Birthday off.
  • Private health insurance.

    If you're interested in this role please click 'apply' or get in touch with Liv Grant @ KRG

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