CRM and Customer Data Lead

CRM and Customer Data Lead
We’re looking for an enthusiastic and motivated CRM and Customer Data Lead to join the Data Services Team.
This is a home based role and applications from individuals who are seeking flexible working options, including reduced hours or job shares are welcomed.
Position: SIT54 CRM and Customer Data Lead
Location: Home-based, UK, Nationwide. However, occasional travel will be required as part of this role (may include team meetings or other work-related meetings)
Salary: Circa £40,000 per annum (inner London weighting £3,950 per annum or outer London weighting £2,275 per annum may be applied in accordance with where you live)
Hours: 35 hours per week
Contract: This is a fixed-term contract for 12 months
Benefits: 25 days’ annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Tax-free childcare, Health Cash Plan, Working Pattern Agreement, flexible working opportunities available.
Closing Date: 9 July 2025. We reserve the right to close this vacancy early if we receive sufficient applications for the role.
Interview Date: To be confirmed
Interviews will be held via video conferencing. Please let us know if this will present any challenges when you email your application.
The Role
Reporting to the Head of Data Services, the CRM and Customer Data Lead will ensure that the charity get the most out of the CRM data so that it can deliver insight driven selections and segmentations for the whole organisation, supporting and collaborating with colleagues to reach and engage with customers in a compliant and customer-centred way.
Key responsibilities will include:

• Oversight and continuous improvement of CRM data.
  
• Selection analysis and visualisations that support product owners to have a deeper understanding of our customers.
  
• Lead on increasing the utilisation of selection and marketing automation products such as Apteco Faststats and Peoplestage to automate customer journeys.
  
• Oversight and continuous improvement of Third party and Internal Data imports and exports with a focus on increasing the knowledge and utilisation of the organisations ETL tools such as Blender to provide business continuity and consistent, clean data quality.
  About You
  You will have a proven record of:
  
• Managing, developing and using a CRM database to meet organisation needs.
  
• Change management projects to support an organisation in better use of data and insight.
  
• Designing, building and implementing customer segmentation and models.
  
• Customer and product journeys within a marketing automation environment.
  This role requires some travel for team away days.
  Please submit your CV, (including details of your current address), and a supporting statement of no more than two pages, demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience. Please state any preferences for flexible options in your covering letter. Applications from individuals who are seeking flexible working options, including reduced hours or job shares are welcomed.
  To fulfil the role you must be resident in the UK and have the right to work in the UK.
  When you click to apply, you will be able to see the full responsibilities and person specification for further information on the role.
  Please submit your CV and a supporting statement of no more than two pages demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience.
  If you are applying under the Disability Confident scheme, please indicate this in your supporting statement.
  Finding strength through support
  The organisation is the only charity in the UK providing lifelong support for all stroke survivors and their families. Providing tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery and long-term care, and campaigning to secure the best care for everyone affected by stroke.
  They are here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life.
  It’s only thanks to the generosity of supporters and donors that they can provide vital support.
  The Association is driven by an ambition to improve the lives of everyone affected by stroke. This means they’re determined to create an equitable and inclusive workplace that benefits from the difference, and thrives on the diversity, of our people. Guided by an approach to solving inequity in stroke, the team are prioritising listening to, and learning from, lived experience across the charity.
  The charity are working to improve the representation of this lived experience at all levels within the Association and are eager to recruit applicants from a variety of communities and backgrounds. We are keen to receive applications from people affected by stroke, people of colour, members of LGBT+ communities, and disabled people because these identities and experiences are underrepresented and would add enormous value to how the organisation work.
  A Disability Confident employer, the organisation is making great progress focusing on flexible working, reasonable adjustments and access to work. The charity has a variety of staff network groups and are committed to continuously improving diversity and inclusion efforts. If you have questions, or access needs, we’re happy to discuss any support and adjustments we can make throughout the recruitment process so that you’re able to contribute your best in a way that meets your needs.
  You may also have experience in areas such as CRM, CRM and Customer Data, Data, CRM Lead, CRM and Customer Data Lead, Data Lead, CRM Manager, CRM and Customer Data Manager, Data Manager. #INDNFP
  PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation