Digital Analytics Lead

Job Title: Digital Analytics Lead

Location: Bristol (BS1) – Hybrid flexible working

About the Role

We are looking for a Digital Analytics Lead to head up our Digital Analytics squad, enabling the business to understand, measure, and improve client experiences and commercial outcomes across digital and non-digital touchpoints. You will partner closely with journey tribes, Product, Digital, and Marketing teams to deliver insights, measurement frameworks, and actionable analysis that drive better decision-making.

Key Responsibilities

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Lead the Digital Analytics team to deliver consistent, high-quality insights across digital journeys, marketing activity, and wider client touchpoints.

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Own digital measurement strategy, including event design, tagging frameworks, data quality standards, and governance across web, app, and adjacent platforms.

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Deliver dashboards and data products that enable self-service analytics for journey tribes and stakeholders, reducing reliance on ad-hoc analysis.

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Own analytics implementation and configuration across core tools (e.g., Snowflake, Amplitude Analytics, Qualtrics) and partner with Data Engineering.

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Coach and develop the Digital Analytics team, setting clear standards and supporting career progression.

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Ensure analytics practices align with architectural, security, and regulatory standards within a regulated environment.

About You

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Proven experience leading a Digital Analytics team, setting a clear vision and driving demonstrable improvements in capability and stakeholder impact.

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Strong hands-on and strategic experience with classical analysis approaches (Advanced SQL, Python) and modern product analytics platforms like Amplitude Analytics, web/app stacks, and Qualtrics.

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Deep expertise in event-based measurement, tracking plans, data layers, and tagging strategies across web and app environments.

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Strong ability to perform and guide complex analysis for conversion rate optimisation (CRO) and commercial outcomes.

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Experience using data management tools such as Informatica, Collibra, or Precisely.

Interview Process & Working Schedule

The interview process consists of two stages, including technical competency-based questions and a scenario task. Based at our Bristol head office with a hybrid flexible working pattern (2 days onsite pw)