Web Analyst

Web Analyst | eCommerce Business
Location: Office-based, 5 days per week | Warrington
Axon Moore are exclusively partnering with this client
Axon Moore is proud to be working exclusively on a confidential search for an established and highly respected business in the eCommerce and technology sector. This is an exciting opportunity to join a growing digital team as a Web Analyst, with a broad and impactful remit across website performance, customer experience and commercial optimisation.
You will play a key role in shaping data-led decision making — providing insights on user behaviour, conversion, merchandising and SEO to help drive online revenue and user experience improvements.

The Opportunity

This is a great role for someone with strong SQL skills and a solid background in eCommerce analytics — someone who thrives on using data to drive business performance and customer experience.
You will be part of a collaborative Optimisation team and work closely with Marketing, Content, Product and Development functions to deliver insights across:

Web analytics
Conversion rate optimisation (CRO) and UX
SEO performance
Marketing analytics
Product performance
Qualitative user research
This role is fully office-based (5 days per week) in a vibrant and well-invested environment.

Key Responsibilities

Analyse performance at each stage of the eCommerce funnel — identifying risks and growth opportunities
Conduct merchandising analysis — understanding which content, placements and strategies drive conversion
Analyse user behaviour — identifying key interaction patterns and intent signals
Drive SEO analysis and support optimisation initiatives
Coordinate conversion experiments and assess their commercial impact
Leverage qualitative research — including surveys and session recording analysis
Enhance tracking frameworks (Google Tag Manager) and develop clear, actionable dashboards (PowerBI)

Candidate Profile

We are seeking an individual with:
✅ Proven eCommerce experience — ideally working in a product, retail or consumer-focused business
✅ Strong SQL capabilities (BigQuery exposure is a plus)
✅ Hands-on experience with Google Analytics 4
✅ Understanding of Google Tag Manager (server-side experience a bonus)
✅ Strong Excel skills — Pivot tables, VLOOKUP, PowerQuery etc.
✅ Knowledge of SEO and experience with CRO tools & methods
✅ A curious, proactive approach and ability to work cross-functionally

Tech Stack

Google Analytics 4
SQL & Google BigQuery
Google Tag Manager
PowerBI
SEO & CRO tools (SE Ranking, Symplify, Microsoft Clarity etc.)