Analytics Engineer - Tag Manager

Royal Mail is continuing its transformation into a data-driven, product-led organisation and is looking for an experienced Analytics Engineer - Tag Manager to build and maintain the analytics data foundations that support digital products, customer journeys, experimentation and AI-enabled insights.

This is a highly technical, hands-on role working closely with Product, Analytics and Engineering teams to ensure high-quality, reliable data is available for analysis, optimisation and decision-making.

• Own the implementation and optimisation of Tag Management solutions across web and app platforms.
• Develop and govern data layer specifications, SDRs and tracking documentation.
• Integrate and model data from multiple sources to create robust analytics datasets.
• Support customer journey analysis, experimentation and conversion optimisation initiatives.
• Ensure analytics data quality through testing, validation and monitoring.
• Leverage AI-enabled tools and techniques to improve analytics engineering processes.
• Partner with technical and business stakeholders, translating requirements into effective data solutions.

• Strong experience in Analytics Engineering, Data Engineering or Digital Analytics.
• Hands-on expertise with Tealium IQ, Google Tag Manager (GTM), Adobe Launch or similar tag management platforms.
• Strong understanding of digital analytics implementations, tagging and data layer design.
• Technical coding skills in:
  • JavaScript
  • HTML
  • CSS
• Exposure to React and/or React Native environments.
• Experience integrating data from multiple sources and working within modern analytics ecosystems.
• Ability to translate business requirements into technical specifications and explain technical concepts to non-technical stakeholders.
• Strong attention to detail with a focus on building scalable, reliable solutions.

This is an excellent opportunity for a technically strong analytics professional who enjoys combining coding, data engineering and business understanding to drive better digital insights.

• Family friendly support - enhanced maternity pay, paternity leave, adoption leave and shared parental leave

• Supportive and generous company sick pay

• Funded Dental – As a manager you are eligible to a level of employer funded dental insurance*

• Health Assessment – As a manager you are eligible to an employer funded health assessment every 2 years*

• Benefits Account – You will have access to your personal benefits account on our 'My Bundle+' platform. There are more than 800 retail offers to help you save on things like groceries, days out, holidays and your household bills as well as employer provided and voluntary benefits to suit your lifestyle.

• Your Wellbeing - you and your family have 24/7 access to services and tools to help you get the most out of life. From your physical and mental health to financial and social support and advice. It's free, and it's for everyone.

*Available only to permanent employees

The next stage of the selection process will be a face to face/virtual interview consisting of competency based and role specific questions. Trust is the foundation of Royal Mail. We aim to be transparent about the qualities we seek and what a career with us entails, building trust from the start of your journey with us. Your interview is the first step, and we want you to shine. To help you prepare, we'll provide your interview questions in advance, so you can have your best examples ready. At Royal Mail Group, we value trust and our people.

We understand that candidates may not meet all the criteria for the role. If your experience is different, but you have relevant skills we'd love to hear from you. Royal Mail Group is committed to inclusion and representing the diverse communities we serve. We welcome applications from all individuals. As a proud Gold signatory to the Armed Forces Covenant, we especially encourage applications from the Armed Forces community, including cadet instructors and spouses/partners. We are committed to ensuring an inclusive recruitment process. If you require any adjustments to support you during the hiring process, please discuss these with your recruiter when contacted. We are Forces family friendly and a Gold signatory to the Armed Forces Covenant. We welcome applications from ex-Armed Forces personnel, reservists, veterans, cadet instructors and military spouses/partners.