CRM Manager

Forward Role are partnering with a fast-growing leadership advisory business that works with private equity firms and ambitious businesses to help them identify, assess and develop senior leadership talent.

Senior Journey & Lifecycle Manager

£55k - £60k

Hybrid (UK) - applicants can live anywhere in the UK

As the company continues to invest in its marketing function, this is a fantastic opportunity to join at an exciting stage of growth, where you'll have the chance to shape strategy, influence commercial outcomes and make a real impact across a portfolio of specialist brands.

The role:

Build and optimise data-driven customer journeys that generate leads, drive engagement and fuel revenue growth. Working across marketing, sales, technology and data, you'll own the end-to-end customer lifecycle, using Microsoft Dynamics 365 and marketing automation to deliver personalised, multi-channel campaigns that convert prospects into loyal customers and support long-term business growth.

Responsibilities:

• Own the end-to-end customer lifecycle strategy, creating automated journeys that drive engagement, lead generation, conversion and retention.
• Lead the development and optimisation of Microsoft Dynamics 365 Customer Insights, building scalable campaigns, workflows and lead nurturing programmes.
• Use data, segmentation and personalisation to deliver targeted, multi-channel campaigns across email, SMS, events and sales outreach.
• Partner with sales and marketing teams to improve pipeline performance, increase MQL-to-SQL conversion and identify cross-sell opportunities.
• Measure, test and continuously optimise campaign performance, ensuring best practice, strong data governance and an exceptional customer experience.

What we’re looking for:

• 5+ years' experience in CRM, lifecycle marketing, marketing automation or customer journey management within a B2B environment.
• Hands-on experience with Microsoft Dynamics 365 Customer Insights, Dynamics Marketing or similar CRM and marketing automation platforms.
• Proven track record of building and optimising customer journeys, nurture programmes and lead generation strategies.
• Strong commercial understanding of customer lifecycle marketing, pipeline generation and working closely with sales teams to drive revenue.
• Analytical and data-driven, with excellent stakeholder management skills and the ability to influence across multiple teams and business functions.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
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