Insight & Reporting Director

Avidity
Maidenhead, Berkshire, United Kingdom
Last month
£75,000 – £95,000 pa
Applications closed

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Seniority
Director
Posted
8 Apr 2026 (Last month)

Insight & Reporting Director

Location:UK-based role requiring 2 days per week in our Maidenhead office

Contract: Permanent, Full Time

Salary: £75,000 - £95,000 Per Annum + Bonus

About The Role

As the Insight & Reporting Director, you will be accountable for modernising how are insights are produced and consumed externally by clients and internally, be a champion of AI-augmented analytics, and improve the analytical functionality of the entire organisation. You will define and own the organisation's Insight & Reporting strategy, be the lead presence for that externally, and align it to broader business objectives and data strategy

You will be regularly required to present to clients and internal stakeholders at Executive team and throughout the organisation, and will have ownership over the reporting and analytics function across the business, ensuring that data and AI are genuinely embedded into how decisions are made, working with a range of stakeholders.

You will be committed to ensuring all modern technologies are exploited, and are aware of developing technologies in this space, driving curiosity and ongoing learning across your teams.

You will be joining us at a critical point in our journey, to ensure that insights and reporting is a strategic capability, with a modern analytics stack, used to innovate and embed emerging technologies within our industry.

Key Responsibilities

* Create and execute the organisation's Insight & Reporting strategy, leading a team of c. 30

* Build and champion a modern, AI-enabled analytics capability.

* Act as the senior advocate for data-driven decision-making.

* Drive the adoption of self-service analytics.

* Lead the evaluation and adoption of AI and machine learning capabilities.

* Establish responsible AI governance frameworks.

* Champion the adoption of modern data platforms e.g. Microsoft Fabric, Azure, Snowflake.

* Drive the shift to dynamic, real-time analytics experiences.

* Oversee the design & development of dashboards, reports, and analytical products.

* Drive data storytelling standards and design principles across the team.

* Ensure compliance with data regulations across insight and reporting activity.

* Champion ethical data use - particularly where AI and automated decision-making are involved.

* Build and maintain strong relationships with both senior internal stakeholders and with clients.

* Communicate complex analytical findings clearly to non-technical audiences.

What We’re Looking For

* Proven experience in leading a BI, analytics, or insight function at a senior or director level, within a FMCG or strong retail background.

* In-depth understanding of modern analytics - Power BI, Microsoft Fabric, Azure, Snowflake, and AI tooling.

* Experience of driving AI or machine learning adoption within a large organisation.

* Strong commercial acumen, with the ability to connect insights to measurable business outcomes.

* Excellent leadership and people development skills, with experience managing multi-disciplinary teams.

* Exceptional communication skills - able to translate between technical and business audiences at all levels.

* Experience establishing or maturing BI governance frameworks at scale.

* Demonstrated ability to influence and challenge at senior stakeholder and C-suite level.

* Hands-on background in Power BI, SQL, or data modelling is preferred.

* Ideally has experience with Microsoft Copilot Studio, Azure OpenAI, or similar generative AI tooling.

* Exposure to change management relating to data transformation programmes would be ideal.

What’s In It For You?

Competitive annual salary

Annual pay reviews

Car allowance: £575 per month (£6900 per annum)

Bonus: up to 10%

Private healthcare: Bupa

25 days holiday + flexible public holidays (with options to buy more)

Smart working policy

Family-friendly policies (enhanced maternity/paternity leave)

Company pension (5% employer contribution)

Life assurance (3x salary)

Employee perks site (discounts, gym memberships, leisure activities)

24/7 Employee Assistance Programme for physical, mental & financial wellbeing

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