Marketing Loyalty Manager

Job Title: Marketing Loyalty Manager – Fashion Retail Management

Location: Cardiff

This position is office based, 5 days per week in central Cardiff. Please only apply for this role if you are happy to be office based.

Hours: Full time & permanent (39 hours per week)

Salary: Depending on Experience

An excellent opportunity has presented itself to join our client, as their Marketing Loyalty Manager. An industry leader in the fashion sector, we are actively recruiting for a Marketing Loyalty Manager to join the management team to rollout and continually manage a new loyalty scheme.

We are seeking an experienced Loyalty Manager to develop, launch and drive the day-to-day operations of the new rollout of the Loyalty Programme. This role would suit someone who has a good understanding of loyalty schemes, customer behaviour, and a proven track record of managing a large scale project.

Key Responsibilities & Objectives for the role

Drive Profitable Sales Growth through our Loyalty Scheme

• Drive customer acquisition through online channels (website, social, in-store etc.)
  
  
• Create & maintain a Loyalty Scheme activity plan that drives additional revenue
  
  
• Analyse performance, customer data, and market trends to drive decisions and optimize revenue generating activity
  
  
• Review ROI on all activity and provide regular stakeholder performance reports
  
  Great Experience for Our Customers
  
  
• Use insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programme
  
  
• Manage rewards to ensure they align with customer expectations and values.
  
  Communication
  
  
• Create and maintain a clear communication plan.
  
  
• Respond to feedback, work cross functionally to highlight, agree & embed process improvements.
  
  
• Continually challenge ways of working by gathering feedback from competitors, customer groups and retail team
  
  Technical/Compliance Support
  
  
• Deal with administrative tasks such as payments, data security and data governance
  
  
• Ensure all campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed or processed
  
  
• Monitor the health of the customer database to ensure the data being used across the business is accurate
  
  Key experiences
  
  
• Experience in analysing high volume of figures relating to campaign performance and ROI.
  
  
• CRM and customer loyalty/retention experience.
  
  
• Strong understanding of consumer behaviour and loyalty programme best practices
  
  
• Good stakeholder management and communication skills
  
  
• Enjoy working within a fast-paced, ever-changing environment
  
  
• Previous retail or online / Ecommerce experience desirable
  
  Specialist skills and experience
  
  
• Experience with customer relationship management (CRM) systems & loyalty platforms
  
  
• Excellent writing, editing and proofreading skills
  
  
• Good interpersonal and relationship-building skills to work with all other departments
  
  
• Confidence to influence and collaborate with senior leaders
  
  
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies
  
  
• Excellent project management skills with a track record of managing multiple initiatives simultaneously
  
  If you feel these qualities describe you, then we would like to hear from you. Please only apply for the role if you are comfortable with the role outlined below.
  
  Please submit your career details to Andrew Bridges at PDA SEARCH & SELECTION LIMITED